Design for a good cause

For this project, I was tasked with creating a poster to promote Heart of Racing’s mission with Seattle Children’s Hospital. I was not given much direction with this project so all the design choices are my own. During my research for this project, I decided that modern-day racing posters were too overcrowded with flashy graphics and floating heads which seem plaque most modern posters. For my poster, I decided to take inspiration from the golden age of racing and one of its most notable designers, Erich Strenger. His minimalist and bold design is timeless and I thought that it would fit well with a modern twist. The end product I have created stands out from any other poster on the race track and would surely catch the eye of patrons walking by.